Be Rich (Part 5)

In my post of Friday, June 18, 2010, I had dwelt upon our richness profiles. Now, we may proceed on. We are aware that each of these different richness profiles leverages value in a different way but in order to be a success at richness creation all do need to leverage value in some way.


Leverage is required in order to create richness. There are two types or polarities of leverage, namely, multiply and magnify. The way you leverage value is determined by your richness profile and personality type.

Introverts are more likely to leverage value through the process of multiplying. Multiplying means creating your systems so that they can be done without you and then multiplying them; the way to multiply is to ask the question, ‘how can this happen without me?’ Multiplying is about making things as simple as possible and then making many. A successful businessman does it. Richness Creators such as Henry Ford, Warren Buffet, John D Rockefeller and Ray Kroc have leveraged through multiplying, whether through their systems, investments or franchises.

Extroverts tend to leverage by magnifying. Instead of creating simple things that can be done by a number of people they leverage by making things able to be done only by them. The way to magnify is to ask the question, ‘How can this only happen with me?’

Magnifying is about making things as complex or unique as possible so that you become indispensable. Richness creators such as Martha Stewart, Oprah Winfrey, Jack Welch and Donald Trump leverage by magnifying, whether through their unique brand, leadership or deal making niche.

A study of the working of Microsoft and Apple points out the importance of leveraging value. In the 1980’s, Microsoft did not have the best software but it was better at leveraging what it had by using the entire PC industry and making its software suitable for all types of PC’s. Apple on the other hand was trying to develop all aspects of its industry and diluted its effectiveness. In the mid 1980’s the effect of this leveraging by Microsoft was demonstrated when Steve Jobs was ejected from Apple, while Bill Gates took Microsoft public and made an instant $236m.

Leverage is a vital component of richness. You may leverage on one of two poles, namely, multiplying or magnifying. If you are an introvert you will tend to leverage on multiplying while if you are more extrovert you will tend to magnify. Whether you multiply or magnify the important thing is to leverage value in order to create richness.


Another principle for obtaining richness is that of gratitude. Gratitude draws the mind into closer touch with the source from which the blessings come. In order to obtain richness, apart from desire we need to start with gratitude. We need to be thankful for what we already have, acknowledging that whoever we are and whatever situation we are in we have already received many blessings. This gratitude opens the way for more riches to come our way.

We must believe that there is Some One extra-intelligent who created this universe and the substance, from which all things proceed. This substance gives us everything we desire. We must relate ourselves to it by a feeling of deep and profound gratitude. Many people who order their lives rightly in all other ways are kept in poverty by their lack of gratitude. Having received one gift from God, they cut the wires which connect them with Him by failing to make acknowledgment. We should engage ourselves in charity as much as possible after examining, just cursorily whether your donations are going to eligible persons or not as the growing habit of the society due to some religious attachments, some people treat the receipt of donation as the method of easy earning.

Believe me, those who are needy and get your help in time mostly become your well wishers and if by chance you are caught in some tragedy, you may see them first in the line of sympathizers or your helpers. If we are grateful for what we have already received we open the way for more to come to us. You know what it feels like if you give someone something and they do not even acknowledge your gift? The chances are that the next time you will probably think twice before offering them a gift, because if they don’t even acknowledge your gift then they can’t be too grateful for it. Yet daily we fail to acknowledge God’s many gifts to us, why should He therefore send more if we aren’t even grateful for those we have?

There is a law of gratitude, and it is absolutely necessary that you should observe the law if you are to get the results you seek. The law of gratitude is the natural principle that action and reaction are always equal and in opposite directions. The grateful outreaching of your mind in thankful praise to the supreme intelligence is a liberation or expenditure of force. It cannot fail to reach that to which it is addressed, and the reaction is an instantaneous movement towards you.

We should daily start our day acknowledging God for His many blessings in our lives and so opening the way for more of these blessings to enter into our lives during the day. Gratitude is one of the laws in the science of getting rich. You give something to the society; the society will definitely value your contribution and may return to you many times whenever there arises some need for the same.

There are some more factors which can enable us to become rich and richer. We may consider in our next post. In the meanwhile, we may examine ourselves where we do stand and how we can improve ourselves to become richer.

Be Happy – Be Rich.