How To Strengthen Your Personal Training Business : The pandemic has placed increased focus on our health and physical fitness. After a British Heart Foundation survey found that two-thirds of British adults intend to make exercise a priority, there could be no better time to strengthen your personal training business.
While gym closures and social distancing rules hurt many trainers, some were able to pivot and find success through online channels. Joe Wicks smashed the YouTube livestream viewer record in April 2020, while others built followings through subscriptions and clothing brands on Instagram.
If you’re just starting out in the industry or you’ve hit a plateau, here are three ways to attract more clients and reach your potential.
Commit to marketing your services
Much like any exercise regime, marketing takes time, effort and commitment to see any real gains. If your online presence isn’t what it could be, then it’s time to start putting in work!
Social media is a great place to start if you haven’t already. You could rebrand your personal Instagram profile or create a separate business account to focus on fitness-orientated content that showcases your expertise.
Branding your routines and strategies is a great way to stick in people’s minds. Could you rename your favourite workouts to something catchier, like ‘booty blast’ or ‘SAS edition’?
The unfortunate fact is that there are a lot of personal trainers out there. If you’re struggling to stand out in your local area or online, you could try specialising in a particular area of fitness to differentiate yourself from the competition.
Do you have a particular interest in nutrition for example? Or perhaps you enjoy training new mums or an older demographic. Whatever your focus, it’s worth increasing your knowledge to make sure you can truly add value for your chosen audience.
Exercise means something different to all of us after all, and specialists stand a better chance of helping us achieve personal goals than generalists.
Improve your networking
Do you thrive in a gym environment but shy away from networking? While word-of-mouth can go a long way, you still need to be putting yourself out there in the local area and at industry events.
Events like gym workshops and trade shows are perfect for marketing yourself to prospective clients. They’re also great opportunities to meet other personal trainers and pick up some insider tips about building a successful business.
After any face-to-face meeting, it’s important to leave something that helps people remember you. Business cards should include all the details someone could need to get in touch, as well as promoting the brand you worked hard to curate in our first tip.
Personal training can be an incredibly rewarding activity for trainer and client alike. Do you need to make gains in any of these three areas?
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