How To Attract More Women Members At Your Gym

How To Attract More Women Members At Your Gym : Many women feel intimidated and scared when entering a gym. As a gym owner, It’s your responsibility to ensure all your members feel comfortable when working out.

In this blog, we want to address the common pain points women encounter when entering a gym and how you can manage them and address those issues as a gym owner.

What do women feel during their first gym experience?

Female membership at fitness centers continues to grow. According to statistics, this trend has been rising for some time. One study (IHRSA, 2020) reveals that the percentage of commercial gym goers is 50.5% female.

And according to another survey, 75% of female gym goers are uncomfortable when entering a local gym. And if you are a gym owner, it’s an issue to tackle if your female gym members are declining or you don’t have any female members at all. And if you are asking about how to attract women at the gym, first, let’s know why women don’t go to the gym

The top reasons why women don’t go to the gym

Women have different reasons for not going to the gym, but here are the top pain points that they face:

Not being aware of what you should wear:

As a gym owner, you know better than anyone that one of the main problems female gym goers face is they don’t know what to wear.

That’s why you need to post a recommendation on what is ideal and what not to wear. You should attach this to your website or social media. This way, female gym goers will see it and get informed.

They are scared that they might look silly at the gym.

One of the problems that female gym goers face is the fear that they might look silly at the gym.

They’re afraid that they won’t know what to do or how to use any equipment. As a result, many women avoid going to the gym altogether.

As a gym owner, you can help your female clients feel more comfortable by assigning staff members who are specifically trained in assisting women with their workouts. This will allow your clients to feel more confident and capable while working out.

They don’t want to be approached by guys while working out.

One of the common problems of female gym goers is being hit on by male gym members. As a gym owner, it’s your job to keep your place comfortable for all people who are there to work out. To do this, you must ensure that every member feels welcome and safe in your facility.

This means you are guaranteed that your staff knows how to handle situations where someone is harassing another member or guest. If someone violates your policies, they should be asked to leave immediately.

How can you create a friendly environment for your female members?

Women are afraid to go to the gym because of the male-dominated atmosphere, fear of judgment, or fear of not being welcomed. and one way to how to attract women at the gym is by making your gym more welcoming for female gym goers, try these tips:

Hire female staff members

It is often awkward for women to approach male staff at the gym and ask them for help. They feel more comfortable approaching another woman.

Why not hire a female staff member that can create a comfortable and inviting environment? Not only could she serve as a role model for the young female athletes, but she has a leg up on her male peers in serving members who typically prefer talking with other females in one-on-one situations.
Create separate areas for men and women

Identify a space in your gym where women can feel comfortable, have the ability to be active and focused without distraction, use their equipment and not have to wait to use a machine.

Having a separate room for:
- Lockers
- Shower room
- Changing rooms
- Even specific places for women to work out.
Offer classes that appeal to women

Offer classes that appeal to women. While many men are interested in learning martial arts, certain things appeal more to their female counterparts. Therefore you should offer these classes and advertise them.
Classes for women
- Dancing
- Yoga
- Pilates
- Zumba
Offer workout equipment suitable for females

Women are always at a disadvantage with the gym and equipment. A lot of the machines are suitable for larger males. Women often feel uncomfortable when they don’t find suitable machines to use. As an owner of a gym, it is your responsibility to ensure that everyone who visits your gym feels comfortable. Ensure that you have varying types of equipment for women. This is one way how to attract women at the gym.
Automating Transactions

Whether it is women or men, everyone loves fast transactions. Automating your transaction processes makes it easier to track member activity and ensure that they have access to their monthly membership dues. If a member cancels their membership or there is some other issue with their account, you’ll be able to see it immediately and resolve it quickly. This is when Spark Membership Software comes in handy; it lets you manage gym memberships more efficiently.

Conclusion

As a gym owner, you want to make the gym environment as comfortable and welcoming for women as possible. Ensure staff knows what women need and the complaints they tend to get. Women would want their opinions to be heard in your place so they can enjoy their fitness journey with complete peace of mind.